Impress Your Audience— Create Effective Presentation

October 5, 2022

A presentation is a way of telling a story to an audience. When you present your ideas through PowerPoint presentations, you get immediate feedback on what  your audience has acquired from what you have said or presented. 

Regardless of your business, you must be capable of creating a presentation. Even if it's not necessary to go over charts and graphs in explaining your services, chances are, you will have to pitch someone about your brand or idea. Need help in creating an effective presentation?  Fear not, as we will be giving you some tips!

1. Know your audience

Successful presentations are always about knowing your audience. And not just who it is, but what they want from you, how much time they have and who else you need to be talking to. When presenting, it's important to maintain the attention of your audience. Your objective is to create a memorable and effective presentation with the right audience in mind. This means understanding who they are, finding out anything that can help you connect with them and preparing appropriate material for them. The best way to do this is by getting to know them first!

2. Create an easy-to-follow structure

Organizing your presentation helps you stay focused and on track. Moreover, presenting with a clear structure especially helps in making it easy for your audience to understand the topic better as this will help the audience organize their thoughts and put them at ease. Keep it simple: concentrate on the core message.

3. Limit the content on each slide

When creating a PowerPoint presentation, you want to make sure that everything you say is meaningful and pertinent. Little content or words on each slide would be great, but one of the best ways to limit the slide's content is by setting the background color of each slide to be hard-coded for a specific text color. You've got to get your information in the right order, and present it in such a way that your audience will actually listen and understand. 

4. Practice your presentation

The best way to practice your PowerPoint presentation is through practice and repetition. When you get ready for a presentation, your body may be saying "uh oh," but the process of having a full-on commitment to practicing your presentation will help you feel comfortable with what you have planned. It is also important to anticipate some of the questions that could be asked and find out what you should include in your PowerPoint presentation.   

5. Start strongly

Starting strong can help you get your PowerPoint presentation off to a good start. Making sure that you're confident with your current idea before starting your presentation will make everything go better for yourself and the people watching it. A strong introduction, or opening, to your PowerPoint presentation can also help grab the audience's attention immediately and keep them interested throughout the entire presentation.

6. Be genuine

A presentation gives you an opportunity to do more than just give information. It is a way to present yourself, show your authenticity to your audience and gain their trust. Being genuine is important when doing a presentation as it can help your audience feel more comfortable with you, which means you'll have a higher chance of being remembered by them. This is also a way to connect with your audience better.

7. To conclude your presentation, focus on audience value

Your thoughts, ideas and concepts are all important but they should have a direct correlation to how it will affect your audience. This is also the exact reason why your audience's value should be at the forefront of what you are presenting. 

Good presentations are important as they can make or break an impression before the other person even starts listening to you. As such, a well-researched presentation will always win over an unorganized presentation and the most important aspect of a presentation? Getting your message across with a boom! Use these tips and make sure to nail that next presentation!